Wednesday, May 5, 2010

Just ask

Here's something I'm learning lately. If you want something, ask for it. If your logic is sound, chances are good you will get it.

These days, I'm submitting the manuscript of my new book to CEOs, company founders, and national experts on landlording and project management. And I have yet to be rejected. Every single person I've asked so far is happy (some even eager) to give a testimonial or review of the book.

Now, I fully expect this streak to end. Maybe even with the next person I ask, but here's one thing I'm sure of - chances are good as long as I put in simple terms why I've written the book and how it will help landlords turn their businesses around. As many of my testimonials are landlords themselves, it's really encouraging to me to see an early appetite for the material. Particularly by some of the giants in the industry.

Also, it's proof of something I learned in a writing class once: the only one who can sell my book is me. No one else can do it for me. This is even true of asking for testimonials and reviews.

So here's what I'm happy to announce:

Scheduled release for 1st run of 2,000 copies is August 31st, 2010.
The selling price will be $19.95 (plus $3 shipping and handling for delivery).
It will only be available on my landing page being built at http://www.landlordmarketingsecrets.com/
With every purchase, I will be offering my FREE report "10 Tips Every Landlord Must Know."

That's the state of the union. It feels like I'm at the 24th mile marker of a marathon run; it's exciting to see this journey transition to a whole new phase.

A phase where I prove again that I can create the best multi-channel marketing strategy that ever existed. I've done it dozens of time for clients, but this time it's personal. My own money's on the line. And there's hardly anything more motivating than that!

No comments:

Post a Comment